For the 30 percent of beer drinkers who say they prefer draft beer to bottled or canned, MillerCoors LLC has a home solution. The Chicago-based company recently debuted the "Home Draft" -- a $20, 1½-gallon box of its biggest brands -- Miller Lite and Coors Light -- that fits upright in a refrigerator and stays fresh for 30 days.
The nation's second-largest brewer began testing the draft-beer system -- designed to be consumed periodically, rather than for one-time use -- in a half-dozen cities.
The new product, in a recyclable container, costs about 15 percent more than an 18-pack of the same beer, according to the company, and is among new products and package innovation coming from beer companies battling for market share in a crowded industry that has seen slowing sales.
-Chicago Sun-Times
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