Free beer?!

Free beer. That grabs people's attention. And Anheuser-Busch hopes that free beer — plus a massive advertising push — will grab some new drinkers for its sagging flagship brand Budweiser.

The brewer announced Wednesday plans for a "national happy hour" on Sept. 29 to distribute free samples of Budweiser at bars and restaurants. Details of the availability of the free beer — 6 to 12 ounce samples, depending on local and state rules — were still being hammered out.

A-B also will launch a new Budweiser ad campaign with the slogan, "Grab some Buds." Beginning Saturday and continuing through Oct. 3, 90 percent of A-B's advertising will focus on Budweiser, more than doubling the brand's typical exposure and making Budweiser hard to miss.

The goal is to revive a brand that saw its U.S. market share peak in 1988, at 26 percent. By last year, it had declined to 9.3 percent.

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