Ah yes.. cameras in the dressing rooms. For "fashion."

Blogging about fashion has become so popular in Sweden that a Stockholm department store has announced plans to open up dressing rooms especially designed for web-savvy fashionistas.

Advertising company Ruth and department store Kfem in the Stockholm suburb of Vällingby have together developed the idea of digital dressing rooms where shoppers will be able to have their pictures taken and available to be posted online straight away.

By the end of September, fifteen departments in Kfem should have the new changing rooms installed.

“Our aim is to catch up on different trends. The bloggers have a huge impact in Sweden these days, so it was an obvious thing to push through,” Andreas Petterson, Kfem’s marketing manager, told The Local.