Wednesday, August 17, 2011

What's the opposite of an endorsement?

A clothing company is offering money to Mike "The Situation" Sorrentino and his fellow "Jersey Shore" cast members — so they'll stop wearing the brand on the show.

Abercrombie & Fitch says in a news release posted Tuesday that it's concerned that having Sorrentino seen in its clothing could cause "significant damage" to the company's image.

Abercrombie says a connection to The Situation goes against the "aspirational nature" of its brand and may be "distressing" to customers. The Ohio-based retailer says it has offered a "substantial payment" to Sorrentino and producers of the MTV cable television show so he'll wear something else.

Click HERE for the story

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